Your roadmap
to lasting loyalty
The proven framework for building customer loyalty across every interaction.
Why Loyalty Matters More Than Ever
Customer loyalty isn’t what it used to be. Even if your retention numbers look healthy, switching intent tells a different story. Customers stay only if every experience feels connected and personal. Dealers who fail to join up their interactions lose customers faster than they realise.
The real challenge isn’t getting customers once, it’s keeping them for the next purchase, the next service, the next upgrade.
FACT
In 2025, only 52% of UK buyers stayed with the same brand
FACT
It will get worse, because 79% say they’ll switch brands next time
FACT
Retaining just 5% more customers can increase profits by 25% and above
Results That Prove the Framework Works
These are some of the results we’ve delivered for dealer groups by running their operations using this framework.
£3.5M in incremental revenue from inactive customers
Targeted reactivation campaigns turned dormant customers into repeat buyers, generating £3.5M in new revenue.
87% ROI improvement with predictive modelling
Using connected data and AI-driven forecasting increased ROI by 87% and reduced cost per sale by almost half.
79% incremental lift in marketing performance
Unified campaigns built on the loyalty framework delivered a 79% jump in customer engagement and conversion.
30% improvement in marketing efficiency
Centralised, cross-brand campaign management cut delivery times by 30% and boosted conversions across all channels.
The Blueprint You’ll Receive
The Loyalty Blueprint whitepaper gives you the complete playbook to build loyalty systematically across brands, channels, and service journeys.
It’s the same framework we’ve used to help many dealer groups and OEMs turn disconnected marketing and aftersales into a true loyalty engine.
Inside, you'll discover
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How to design one customer journey that works for both group and local dealerships
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How to coordinate marketing, aftersales, and data into a single view
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How to turn EV disruption into a new source of loyalty and revenue
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The practical steps to build your own operating model for loyalty that lasts
You won’t read about what others did - you’ll get the framework to do it yourself.
